Social Media || UGC
200k+ Followers across social media @ryanleshock
Over 60 Million Views generated across personal accounts and creation of viral TikTok Trend, “What Song Are You Listening To?”
Assisted in over 2 Billion Views generated across branded accounts
Recent Brand Collaborations
My recent short-form vertical videos! I own all the roles of production; scheduling, hosting, directing/filming, editing, promoting. Don’t forget to check out some of my longer YouTube videos and cinematic narrative short films!
Wovenbyrd
(One video) promoting college graduation theme campaign and product awareness.
Views: 700k+
Michael the Author
(Series) promoting the live concert, generate brand awareness, increase listeners.
Views: 6M+
DoorDash
(Series) promoting college students to sign up and utilize app functions.
Views: 50k+
“Bring me sand from Florida?”
social media-native content created for my personal brand to grow following.
400k+ views
“Bring me snow from CO?”
Social media-native content created for my personal brand to grow following.
400k+ views
the poem series
Social media-native content created for my personal brand to grow following.
10M+ views
Ephemeral Tattoo
(One video) promoting the grand opening of a tattoo shop in West Loop, Chicago.
Views: 25k
Scream Short Film
Social media-native content promoting my own cinematic short film.
Views: 300k+
Long Form - YouTube Videos
Highly edited long-form YouTube videos. I own all the roles of production; scheduling, hosting, directing/filming, editing, promoting. Don’t forget to check out some of my longer cinematic narrative short films!
Everything I Learned Moving to Chicago at 22
This video is a proper introduction to Ryan Leshock and a deep look into the life of a 22-year-old who just moved out of their parents house.
Ephemeral Tattoo
A branded “vlog hybrid” promoting the opening of a new tattoo shop in Chicago.
OPPENHEIMER Review
A “vlog hybrid” recounting my experience flying from Chicago to Atlanta in order to see OPPENHEIMER in 15/70mm IMAX.
Featured in a Netherlands Article.
Hide and Seek
Social media-native content created for my personal brand during college.
Yacht Tour Surprise
A “vlog hybrid” where I surprised my pre-med girlfriend with a yacht tour of Chicago.
DoorDash on a Bike
Social media-native content created for my personal brand at home during the Summer.
Investigating Friday Morning Swim Club
A “vlog hybrid” where I attend Friday Morning Swim Club in Chicago at 5am.
what song are you listening to?
A content format that found immediate success, millions of views per video, on TikTok with over 40 different videos in the series. Below are a few of the most popular videos in this series, click on the images to view them in a separate window.
Case Studies
Case Study: Michael the Author
“Michael the Author,” was promoted during the “What Song Are You Listening To?” trend and amassed a massive following and spike in music streams.
From <100 streams per day to >5k streams per day
Increasing Trend in Spotify Followers
Targeted Age Demographics
International Audience Reach
Case Study: Chloe Ting Trend
On the Ryan Leshock YouTube Channel, a video was posted reviewing the popular Chloe Ting workout. At the time of posting, there was an absence of male reviews on the female-oriented workout. Noticing this, Ryan occupied this niche. Additionally, specific care was taken in the titling of the video and wording of the description to ensure high compatibility with user’s searches.
Long-lasting increasing view trend line
Highest performance video on the channel
Large Subscriber Conversion
Increased Watch Time (Viewer Retention)
Well-Above Average Click Through Rate
Drastically improved Impressions